MediaBrain Leadership

Mark Green

Co-Founder, Chief Executive Officer

Mark is a global executive with a track record of leading large, complex organizations (like Nielsen) in addition to scaling growth stage companies (like 4C Insights). He has deep domain expertise and experience in media and sales measurements, analytics, research, and attributions.

Pernille Friis

Board Member

Pernille is a dual qualified lawyer who has practiced as an in-house lawyer for 10+ years in various IT-focused organizations ranging from multi-nationals to start-ups. Besides being an investor, she also serves as a member of MediaBrain's Board of Directors.

Nick Ellis

Carol Hinnant

Co-Founder, Chief Data Officer

Board Member

Nick is a global executive with a track record of building television optimization systems around the world. Working with Steve Perry, he started his career working on the X*Pert television optimization software at Kantar, and then went on to build the Figaro television optimization system from scratch.

Carol brings invaluable commercial experience to the Board and Leadership team with multi-decade media career supporting business development, sales and big data measurement solutions across six different media and entertainment companies.

Roger Bird

Chief Financial Officer

Roger was formerly CFO of Deductive, focused on data analytics in the media sector. He has previously served as CFO of two private equity-backed companies and qualified with Deloitte as an auditor in the telecoms, media and technology fields.