Mediabrain's Customer Data & Analytics Platform (CDAP) provides holistic customer views with real-time analytics.
Entails collecting and organizing customer data and decision influences (location, weather, lifestyle, price, message exposures, etc.) in real-time. Engaging customers with follow-up research. Then...
Analyzing behaviors and relationships to discern industry and brand segments, trends, and potential targets for developing and tracking marketing and media strategies and tactics.
Adding key business indicators to track your strategy in the Mediabrain Dashboard.
Monitor your strategy in real-time.
for strategy and tactics requires holistic return-on-investment analytics, from investment decisions to specific implementations.
Attributions models are mildly to wildly inaccurate because they only analyze a piece of the data. Conversely, holistic media and marketing analytics take forever. Compounding the delays of consideration and off-line activities, the differing pieces of response data take their own time to arrive too. Once all the data is on hand, more processing needs to be applied to sync and analyze.
Mediabrain solves the latency of holistic analytics with Deep Learning. Mediabrain has a real-time self learning machine that understands patterns from large datasets with differing velocity, variety, and veracity; and then goes on improving its understanding as more data comes in. This approach to learning fills data gaps with ever improving predictions until that piece of data arrives. Deep Learning is continuous, making its attributions are both holistic and real-time.
Then, as with Strategy, adding performance tracking to your Mediabrain Dashboard to monitor your Performance in real-time.
To plan forward, Mediabrain includes tools to evaluate potential outcomes (Forecaster), test ideas on how to deliver these outcomes (Simulator), and automatically find the best plans to achieve goals (Plan Optimizer).
To activate, you can push tactical decisions to your favorite activation platforms for further tactical tweaking and execution.
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