Measurement Company Partner Case

Analytics package of Metrics Builder, Crosstab, Ranker, Reach / Frequency and Monitor modules

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Challenge

Measurement company needs to show the value of their measurements and resultant data to their clients.

Measurement company also needs to make this analytics package available to their clients for their own analytics.

Solution

MediaBrain stacks its data analytics and visualization tools into an easy-to-use package.

Measurement company brands the package, uses it internally for client pitches, and makes it available to its clients as an added service.

Untapped opportunity: MediaBrain can then engage in a three-way partnership by bringing a consultant plug these analytics into advertiser and media company workflows.

Results

• Measurement company has easy repeatable templates for building sales pitches.
• Measurement company can find stories that increase the value of their measurements and data.
• Measurement company can make their data easy to access and use for their clients.

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