Agency Partner Case

Dashboard package of Unify and Monitor modules

Challenge

Agency wants to create a full funnel analytics practice that can scale across multiple clients without building, operating, or managing any technologies.

Solution

Agency puts their brand on MediaBrain's tech and sells subscriptions to their clients.

MediaBrain sets up and operates the Dashboards for each participating agency client. Every Dashboard is fitted to that client's data, operations, and objectives. Every Dashboard is turnkey to both the Agency and the Agency's client.

Results

  • Enabled Agency to modernize and grow by adding and linking digital and full funnel sales to traditional media and creative production businesses.
  • Agency became more competitive by
    • Highlighting data driven decision making
    • Engaging more deeply in client businesses by showing how media and marketing work with client operations
    • Assisting Advertiser in leveraging full funnel analytics
    • Monetizing a new business offering
  • Allowed Agency to see how their media activities work with other external media activities and advise client on holistic marketing strategies.
  • Assisted Agency in understanding message and media performances to advocate allocations and re-allocations to optimize performance by channel and DMA.
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