We deliver platforms for partners
- We enable consultants to mesh their insights and methods with our tech in partner branded products that meet market opportunities.
- We provide agencies with custom performance platforms to deepen their client services.
- We bring measurement companies's data to life with relevant insight tools.
Our tech is
Fast |
We can set up your custom platform within 1 week.
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Easy |
Intuitive to business managers. No tech or science skills.
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Scalable |
Cloud based. No limits on data variety, volume, or velocity or data crunching. And no limits on the number of simultaneous users.
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Custom |
Leverage built-in marketing and media tools to configure your data into key performance indicators to evaluate and monitor your business.
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Own |
MediaBrain lets you own, control, and govern your own tech stack and data, including privacy compliance.
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Low TCO |
Low subscription fee with no capital costs, no software engineering or data scientist costs, no system management or maintenance costs, no technical or domain knowledge costs, and really easy to use results in a low Total Cost of Operations (TCO).
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Analytic Modules
Unifier |
Unifies consumer and media data into a single data source.
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Builder |
Enables you to create additional data assets by combining measured data into profiles and targets.
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Crosstab |
Examines relationships in and across the unified data sources and added data assets.
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Reach |
Lets you calculate the reach and frequency of exposures and behaviors.
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Dashboard Modules
Funnel |
Lets you monitor and drill into your sales funnel metrics by target, medium, campaign, and geography.
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Scorecards |
Views of performance ranks metrics by target, medium, campaign, sales stage, journey stage, store, product, or geography
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Optimizer Modules
Lets you plan and manage omnichannel media spend for buyers and sellers. For buyers, it optimizes to deliver reach, frequency, and spend goals with or without inventory restrictions for corporate and brand goals. For sellers, it optimizes to maximize inventory value while meeting buyer goals. In both cases, it manages schedule performances relative to deliveries and guarantees with incremental real-time optimizations.
Our Architecture
- Our modules are packaged for partners, easy to deploy, and easy to use.
- Our tech has built-in domain smart analytics and workflows.
- Our algorithms leverage the latest methodologies and tech to provide you with the quickest best answers.
- Any data source can be loaded and updated continuously.
- All data gets unified to unlock flexible and advanced analytics.
- Proprietary Methods can be added (Mediabrain codes requested methodologies as custom apps or features)
Our Deployment
- Applications operate in client owned and controlled tech stack that interfaces with both Users and other Tech Stacks
- Client ownership and control ensures data privacy and security of data and its processing
- System performance monitoring allows MediaBrain to keep client stacks healthy
- Update Services publishes improvements, new features, and new applications to the stack state-of-the-art