Consultant Partner Case

Media plan optimization packages Unify and Optimizer modules

Challenge

Consultant wants to bring a standardized multi-tier media investment optimization solution to the global omnichannel planning ecosystem.

Solution

Consultant partners with MediaBrain to build and brand multi-tier optimization platform from MediaBrain's tech. Our consulting partners in this endeavor are Bill Harvey Consulting and William McKenna & Associates. And the branded product is OptiBrain.

MediaBrain configures and deploys OptiBrain for each participating client. Our partners handle the client service

Results

  • Solves client's need to efficiently plan and buy integrated national and local television buys.
  • Solves client's staffing budget challenges by automating the plan and buy analyses.
  • Enables client to optimize their media budgets by spending a higher percentage more efficiently to meet their reach and frequency goals.
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