Actual Consultant Case

Consultant enhances insights with tracking.

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Challenge

Consultants want to deepen their full funnel insights practice without becoming expert is data sources, methodologies, or technologies.

Solution

Consultant partners with MediaBrain to jointly deliver an intelligence Dashboard with strategic and tactical insights into Advertiser investments, operations, and performance.

MediaBrain sets up and operates Dashboards for each participating agency client. Every Dashboard is fitted to that client's data, operations, and objectives. Every Dashboard is turnkey to both the Agency and the Agency's client.

Results

• Enabled Consultant to grow by providing the methodologies and technologies to drive deeper strategic and tactical insights.
• Consultant became more competitive by
  • Highlighting data driven decision making
  • Engaging more deeply in client businesses by showing how media and marketing work with client operations
  • Assisting Advertiser in leveraging full funnel analytics
  • Monetizing an expanded business offering
• Allowed Consultant to see holistic activities to advise on media and marketing strategies.

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Contact us at info@mediabrain.io to see Dashboard options for you.