Actual Advertiser Case
Advertiser leverages full funnel KPIs.
Advertisers need to see how and where their media and marketing activities are driving leads and sales.
Advertisers need to see how their internal operations are performing in the sales funnel too.
MediaBrain integrates media, marketing, customer engagement, and sales data in a custom fitted unified Dashboard to see where and how activities (media, marketing, and engagements) are driving sales in real time. KPIs highlight performance drivers. And drilldown analytics expose how the activities are working.