Actual Advertiser Case

Advertiser leverages full funnel KPIs.

---

Challenge

Advertisers need to see how and where their media and marketing activities are driving leads and sales.

Advertisers need to see how their internal operations are performing in the sales funnel too.

Solution

MediaBrain integrates media, marketing, customer engagement, and sales data in a custom fitted unified Dashboard to see where and how activities (media, marketing, and engagements) are driving sales in real time. KPIs highlight performance drivers. And drilldown analytics expose how the activities are working.

Results

• Identified which media messages worked.
• Informed which media spend allocations worked.
• Enabled re-allocation decisions to optimize performance by media channel and DMA.
• Surfaced
  • Data management and workflow issues that needed clean up.
  • Call center training issues - wasting leads - that needed fixing.
  • Sales staffing issues by geography - wasting demos - that also needed fixing
• Raised the importance of
  • Data quality and integration, and
  • In-house, lower funnel optimization to capitalize on upper funnel value.

---

Contact us at info@mediabrain.io to see Dashboard options for you.